Graphic Design Tips and Tricks That You Need To Know

Whether you notice it or not, graphic design has become a prominent part of our digital lives. Whether it is social media, posters, logos, invitations, product packaging and more, the versatile art of graphic designing, but when you are a novice in this field, it might seem intimidating with all the complicated terminologies starting from alignment to font pairing etc. But we are here to simplify the world of graphic designing with some tips and tricks.

Understanding Key Design Principles

Visual communication is crucial in today’s world to attract the target audience’s attention. Several factors, such as typography, colour, and graphics, are incorporated to communicate the message adequately.
If you are a novice at graphic design, you will need to properly understand the basics, such as the fundamental principles of design. Graphic designers worldwide abide by these principles to channel their creative talents.

Hierarchy

What does hierarchy mean in graphic design? For example, when you see a post, what do you want to see first? The primary goal of any design is to convey the most important part of that message. That is why most of the time, the critical information is brightly coloured or is scaled up to capture the attention. This principle is what we call hierarchy. It is determining what information deserves the priority and then using visually dominant design features to highlight it. The most visually dominant design feature should be the message’s most important part.

Alignment

People often think that making things brightly coloured ends the graphic designer’s job. That could not be farther from the truth. An alignment is a necessary tool with which you guide the eye of the audience to the message. Just adding a line or something similar can balance the design and composition.

Contrast

How does one’s design stand out? It needs contrast to do so. Contrast plays a massive role in any design since it affects crucial factors like legibility and mood. A colour palette consisting of contrasting colours, fonts and graphics is usually necessary to create a good design. You can also use filters to enhance the positive and negative space and add black or white to apply the maximum level of contrast. A pro tip, if the background is dark, use a light font and vice versa.

Space

Space is an element that comes into action in multiple different ways. First, let us start with white space. Creating a fluid design is the goal of all graphic designers, but how do you accomplish that? Surround the elements with white space, especially when dealing with texts. This space allows the elements to breathe. It is much more difficult to read anything when all the elements starting from graphics texts are clustered together. White space lets your design appear less cluttered.

Colour

Colour is one of the most important aspects of designs, regardless of the medium. You must work with a good colour scheme to obtain optimal results. How do you pick the best colour scheme? You pick 1–3 primary and 1–3 secondary colours that either contrast or complement them. Once you have obtained that, you can play with the tones to maintain consistency. Too much colour can often overpower and distract away from the design. To help with colours, you can rely on the colour wheel to help you out.

Repetition

You need to maintain a particular aesthetic throughout the entire design. You cannot shuffle from minimalist design and neutral colours to bold typeface and bright colours. That is why repetition is seen as an important detail in the design. The easiest way to ensure aesthetic unity across a document or presentation is by duplicating pages, editing text, and replacing images.

These are just some of the basic design features that are necessary for graphic design. As you develop your skills, you will learn more design features to help you grow as a graphic designer.

The Right Course

You do not need to be an artistic genius to be a graphic designer; contrary to what people might believe in, graphic design is a skill that is learnt.

If you are interested in graphic design, many courses allow you to learn the basics of graphic design and focus on your particular needs. Graphic design courses are not just about the artistic aspect but also teach you about the psychology behind those principles and how consumers will react to them.

Picking the right course in amidst the sea of graphic design courses may be difficult, but we recommend the one offered by TOPS technologies.

Understanding the Design Programs

Graphic Designing uses a lot of different applications for different purposes. At first, these applications might seem intimidating and difficult to understand. Yes, these software such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Sketch have a bit of a learning curve, but once you master it, you can create whatever you need.

It is to be noted that most of this software comes with a small price tag, but it can be considered an investment towards your graphic designing career as it provides you with hundreds of tools to create stunning designs.

Learn Graphic Designing With TOPs Technologies

Do you want to learn graphic design but don’t know where to start? TOPS Technologies is a premier IT training institute in India delivering online graphic designing courses with personalized training. We provide a training approach that will guarantee that you understand the design cycle and basic principles and become skilled in using different graphic design tools.

Originally published at https://www.tops-int.com on June 23, 2022.